About
👋 You can call me Aiba.
I design mobile products that don’t just work — they stay. In memory. In habits. In hearts.
The kind teams are proud of. The kind that improve metrics. The kind people want to use — again and again.
I combine product logic, visual precision, and business thinking. What’s the result?
Eyes — delighted.
Users — heard.
Experience — intuitive.
Business — happy.
Numbers — calculated.
Research — detective-grade.
Effect — wow.
My principles:
It works. It feels. It stays.
Not many. Just right.
Not almost. Only perfect.
Work
Drivee
|Sr Product designer
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Summary
Currently leading product design initiatives at Drivee, focusing on metric-driven improvements and scalable design solutions for mobile platforms.
Highlights
Established a comprehensive metrics tree and hypothesis prioritization system, standardizing language across product, analytics, and design teams.
Enhanced the design system, accelerating workflow efficiency and improving UI scalability.
Drove a 40% increase in trips and 16% reactivation of drivers by optimizing a key feature in the test group.
Reduced driver wait time from 35 seconds to 0 through a complete redesign of the response flow.
Developed 10+ product concepts and hypotheses with projected impacts of +26% GMV and +10% AOV.
Akhter Studio
|Design director
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Summary
Directed design operations at Akhter Studio, overseeing team rebuilding, project delivery, and client engagement for diverse industry projects.
Highlights
Rebuilt and scaled the design team, decreasing delivery timelines and boosting productivity by 59% on one key project.
Streamlined project kickoffs with a 'Starter Kit' and centralized knowledge base in Notion, saving ~3 days per initiative and enhancing collaboration.
Recruited top talent by reviewing over 220 portfolios and shaped team culture through structured onboarding and achievement systems.
Implemented a skill matrix and growth framework, providing clear career progression paths and supporting growth through 1:1s and performance reviews.
Collaborated directly with clients on presales, scoping, and design vision, significantly increasing deal conversion rates.
Led hands-on design projects across EdTech, FinTech, HRtech, and backoffice sectors, maintaining high standards.
Froot.kz
|Product Designer
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Summary
[e-com, e-grocery] Designed mobile and web products for Froot.kz, focusing on conversion, retention, and establishing a cross-platform design system.
Cyprus invest + Freelance
|UX/UI & Brand designer
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Summary
Designed mobile and web interfaces for Cyprus Invest, enhancing brand confidence and sales clarity through UX/UI and brand design.
Pillowz
|Product Designer & Communication Designer
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Summary
[Proptech] Designed mobile and web platforms for real estate rentals at Pillowz, focusing on improving UX and goal completion through A/B testing and focus groups.
Ayrosa +Freelance
|Web Designer
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Summary
Designed conversion-focused websites for Ayrosa and various freelance clients.
Skills
Product Strategy & Management
Metrics Tree, Hypothesis Prioritization, A/B Testing, User Research, Product Roadmapping, Data-Driven Design, Business Acumen.
Leadership & Team Development
Team Building, Design Team Leadership, Mentorship, Performance Management, Skill Matrix Development, Culture Shaping.
Industry Knowledge
EdTech, FinTech, HRtech, E-commerce, Proptech, E-grocery, Ride-hailing.
Product Design
Mobile app design, UI/UX Design, Design Systems, Brand Design.